In the wonderful world of weed, it’s no longer about your favourite strain—it’s about who is behind it. Celebrities from every corner of fame are jumping into the green rush, turning their personal brands into cannabis empires. From iconic musicians to big-screen actors and to even pro athletes, there’s a cannabis brand with a famous face behind it ready to catch your eye. Whether they’re elevating the culture, promoting wellness, or just sharing their love for the plant, these 20 celebrities with their own cannabis brands are redefining what it means to be in the weed game.
From their city to the global stage, these brands are more than side hustles. They’re legit powerhouses, each with its own unique spin. Some are setting trends, while others are championing social causes—but all of them are leaving their mark on the industry. Today, we’ve picked 20 of the most iconic celebrity cannabis brands that are making waves for all the right reasons—success, hype, and rave reviews.
Table of Contents
- Berner — Cookies
- Cheech Marin & Tommy Chong — Cheech and Chong’s Cannabis Co.
- Willie Nelson — Willie’s Reserve
- Bob Marley Family — Marley Natural
- Mike Tyson — Tyson 2.0
- Seth Rogen — Houseplant
- Jim Belushi — Belushi’s Farm
- Wiz Khalifa — Khalifa Kush
- Snoop Dogg — Death Row Cannabis
- Jerry Garcia – Garcia Hand Picked
- Shavo Odadjian – 22Red
- Al Harrington — Viola Brands
- Method Man — TICAL
- Calvin Johnson & Rob Sims – Primitiv
- Carlos Santana — Mirayo
- Lil Wayne — GKUA Ultra Premium
- Jay-Z — Monogram
- Ricky Williams — Highsman
- Bella Thorne — Forbidden Flowers
- Woody Harrelson — The Woods
1. Berner — Cookies
Berner is a multi-talented entrepreneur and rapper from San Francisco, California, who took his love for cannabis to the next level by founding Cookies— one of the most globally recognized cannabis brands out there. Known for his weed-themed lyrics and his association with rap group Taylor Gang, Berner built an empire by teaming up with master cultivator Jai (aka Jigga) to launch Cookies in 2010. Using his industry connections and Jai’s expertise in breeding top-shelf strains, the brand now boasts over 70 retail locations across six countries. Cookies offers more than 2,000 products ranging from flower and pre-rolls to CBD oils and apparel.
What makes Cookies stand out? Game-changing genetics. With legendary strains like Girl Scout Cookies (GSC), Gelato, and Biscotti, Berner and his team have kept cannabis connoisseurs hooked. The brand’s iconic blue logo is a staple in dispensaries worldwide, and its influence stretches far beyond the plant—Cookies has become a streetwear empire, too. Not to mention, they’ve been a strong advocate for social equity in the cannabis industry, working to uplift communities impacted by the War on Drugs. It’s no wonder Cookies has earned a spot in the hall of fame.
2. Cheech Marin & Tommy Chong — Cheech and Chong’s Cannabis Co.
Cheech Marin and Tommy Chong are household names and are some of the longest-standing stoners in the world. The legendary stoner comedy duo has taken their iconic cannabis legacy to new heights with Cheech and Chong’s Cannabis Co. After more than 50 years of cracking jokes and changing perceptions around weed, these two cultural icons are now all about providing top-quality cannabis to their fans. And they’re hitting it hard.
Cheech and Chong’s Cannabis Co. offers both cannabis and hemp products, allowing them to operate in a ton of different states and countries. Their brand is packed with personality, offering a wide variety of products like flower, pre-rolls, gummies, and vapes, each designed for a unique experience.
But what makes this brand special is its deep roots in cannabis culture. Cheech and Chong advocated for weed long before it was cool (and according to their site, they have the mugshots to prove it), so their products are crafted with the same rebellious, free-spirited energy that made them legends. They’ve even opened dispensaries across the U.S., creating a space that mirrors their world—a little irreverent, a lot of fun, and always focused on good vibes.
Whether you’re new to cannabis or a seasoned smoker, Cheech and Chong’s Cannabis Co. is all about offering authentic, quality experiences that bring people together, just like the duo has been doing for decades.
3. Willie Nelson — Willie’s Reserve
Willie Nelson is a lifelong advocate for cannabis and a trailblazer in the country music industry. Known for hits like “On the Road Again” and “Blue Eyes Crying in the Rain”, Willie has always lived life on his own terms. In 2015, he channelled his passion for the plant into Willie’s Reserve, a cannabis brand that reflects his free-spirited, outlaw persona. True to his roots, Willie’s Reserve partners with small, independent farmers to cultivate strains that meet the high standards he’s set for himself and his fans. The brand’s mission goes beyond just getting people high—it’s about supporting local growers and maintaining sustainable farming practices.
In fact, he’s somewhat against corporate weed and the models some of the other celebrities on this list employ. Willie has been a vocal advocate for family farms, co-founding Farm Aid to support small farmers across the U.S. His cannabis brand stays true to this vision, ensuring that the people who grow his product are treated fairly and with respect. With Willie’s Reserve, the Red-Headed Stranger proves once again that his stash is everyone’s stash.
Willie’s Reserve is all about quality and consistency, offering potent strains like Blue Dream and Sour Diesel, with THC levels ranging from 24% to 30%. Whether you’re looking for flower, pre-rolls, or vape cartridges, you can count on Willie’s products being “Willie-worthy.” Willie’s Reserve is sold in multiple states, including Michigan and Colorado, and continues to expand.
4. Bob Marley Family — Marley Natural
Bob Marley’s influence on global culture can’t be overstated. The Jamaican Reggae legend, known not only for his music but also for his commitment to social justice, championed the healing power of cannabis as a tool for reflection and connection. Marley Natural, the official cannabis brand of Bob Marley, was developed in collaboration with his family and Privateer Holdings, launching in 2014 in Seattle as a tribute to his lifelong connection to the herb.
The brand offers a selection of cannabis products, including four signature strains: Marley Green, Red, Gold, and Black, each designed to evoke a unique experience that reflects Bob’s spiritual connection to nature. Beyond cannabis, Marley Natural also features hemp-based body care and accessories made from sustainably sourced materials like American Black Walnut, blending style with Bob’s eco-conscious values.
Marley Natural continues this mission, celebrating the herb as a force for positivity and transformation. However, while the brand has been embraced by many, some critics question whether the commercialization of Marley’s image aligns with his anti-capitalist ideals. Love him or question the marketing, there’s no denying Marley’s legacy continues to grow—literally and figuratively—as his family helps push the conversation about cannabis forward.
5. Mike Tyson — Tyson 2.0
Mike Tyson’s throwing different punches with Tyson 2.0, a brand that’s making serious waves since its 2021 launch. Available in 24 states and counting, with global expansion plans in the works (hello, Canada and Germany), Tyson 2.0 is all about premium, knockout products. From The Toad and Dynamite Cookies strains to the hilariously iconic Mike Bites gummies (yes, ear-shaped, and yes, a nod to that Holyfield fight), Tyson’s putting his unique spin on cannabis culture.
What makes Tyson 2.0 a real heavyweight in the market? Iron Mike himself. Unlike many celeb-backed brands, Tyson is in the trenches, personally choosing strains and meeting fans face-to-face. His connection to cannabis is deep—it’s been a game-changer for his health and mindset. And he’s taking it even further with magic mushroom grow kits and Delta-8 products, diving into the psychedelic space.
Tyson’s vision is about changing the narrative around cannabis and psychedelics, just like they changed his life. With Tyson’s no-nonsense approach and global ambitions, Tyson 2.0 is shaping up to be a champ in the cannabis industry.
6. Seth Rogen — Houseplant
If you follow Seth Rogen on Instagram, you probably noticed that he’s like really into making ceramics lately. And it’s a good thing, too— his artistry is top-notch. Unlike other celebrities on this list, Rogen didn’t want to push out a bunch of actual weed. Instead, he launched Houseplant to give the mature stoner a taste of functional art pieces. Because, let’s face it, grown adults don’t really dig rolling up on a Rick and Morty rolling tray anymore.
Houseplant is an ultra-chic cannabis lifestyle brand Seth co-founded with long-time collaborator Evan Goldberg in 2019. Rogen and Goldberg built Houseplant with one mission: to give weed lovers products they’d be proud to display. From meticulously crafted ceramic ashtrays to sleek rolling trays, every item is designed with an eye for premium quality and high-end materials like marble and cast iron. They even make functional furniture, rolling papers, lighters, and snack trays.
Seth’s approach is simple: why settle for a soda can when your smoking setup could look like a modern art gallery? Houseplant is flipping the script on cannabis culture, blending elegance with function in a way that truly gives cannabis the respect it deserves.
7. Jim Belushi — Belushi’s Farm
Jim Belushi has transformed himself from a Hollywood icon to a cannabis connoisseur, and he’s loving every minute of it. Belushi’s Farm, nestled in Oregon’s Rogue Valley, is all about cultivating healing, community, and a little bit of magic. After years in the entertainment industry, Jim found a new calling in cannabis, driven by a personal mission to heal from the traumas of his past, particularly the loss of his brother, John Belushi, who he believes could have been saved by cannabis.
His family of brands includes Captain Jack’s— as his Gulzar Afghanica became “The Smell of SNL.” The Farm mixes nostalgia with premium cannabis that’s carefully cultivated with sun-grown, organic practices. But what sets Belushi apart from other celebrity cannabis brands is how hands-on he is—Jim’s out there, getting his hands dirty and making sure every plant lives up to his name.
Belushi’s Farm is all about quality over quantity, offering a handful of strains that prioritise balance and wellness over sheer potency. Jim’s also big on the spiritual aspect of cannabis, emphasising its role in creativity, relaxation, and even connection to others. And in true Belushi fashion, he’s turned his farm life into a reality TV series, Growing Belushi, where fans can get a peek behind the scenes at his wild, weed-fueled adventure.
8. Wiz Khalifa — Khalifa Kush
Wiz Khalifa, rapper, cultural icon and cannabis advocate, has long credited weed as a key part of his creative process and lifestyle. Growing up surrounded by music and the herb, getting into cannabis felt second nature to him. For Wiz, cannabis is all about community, creativity, and authenticity. His personal brand, Khalifa Kush (KK), was originally developed for his private stash, tailored to his unique preferences. But in 2016, he decided to share that experience with the world, making top-tier cannabis accessible to pretty much everyone.
Wiz entered the cannabis industry to elevate the perception of weed, pushing for normalisation and breaking down stigmas. With Khalifa Kush, he wanted to provide the same high-quality experience he enjoyed, rooted in his passion for premium strains. Now available across the U.S. and expanding globally, Khalifa Kush offers flower, pre-rolls, vapes, concentrates, and more—all backed by Wiz’s dedication to authenticity and quality.
9. Snoop Dogg — Death Row Cannabis
Snoop Dogg, the Doggfather of both hip-hop and cannabis culture, is making waves with his latest venture, Death Row Cannabis. After the rise and fall of his previous brand, Leafs by Snoop, Snoop re-entered the weed game with a bold collaboration with Death Row Records. This partnership combines his legacy in music with a love for premium cannabis.
Launched in 2023, Death Row Cannabis offers top-shelf strains like Alien OG, LA Runtz, and Strawberry Gelato. Snoop’s goal? To make sure everyone can smoke quality weed without breaking the bank. The brand also dropped a limited-edition line featuring 2Pac, paying homage to their legendary friendship.
Snoop’s new dispensary, S.W.E.D. (Smoke Weed Every Day), in Los Angeles blends cannabis with iconic hip-hop vibes, complete with Death Row memorabilia. For Snoop, cannabis is more than just a business—it’s about carrying the torch of a culture he helped build.
10. Jerry Garcia – Garcia Hand Picked
Jerry Garcia was a pioneer for cannabis legalisation, believing in its natural benefits long before the mainstream caught up. Best known as lead guitarist and vocalist for the Grateful Dead and the Jerry Garcia Band, Garcia was eclectic and larger than life. His family set out to bring his views on cannabis as a tool for creativity, wellness, and connection through Garcia Hand Picked. Fully curated by the Garcia family, it’s brought to stores through a partnership with Liberty Cannabis. And that isn’t stopping it from being a tribute to Jerry’s legacy, staying true to the spirit of the Grateful Dead.
From strains like Florida Kush and LA Baker to unique offerings like Jerry’s Picks (guitar pick-shaped edibles), the focus is on quality, authenticity, and community. The Garcia family has ensured that the brand reflects Jerry’s passion for natural wellness, offering a meaningful cannabis experience without the gimmicks. Garcia Hand Picked honours a man who saw the potential of cannabis to heal, inspire, and bring people together long before the world did.
11. Shavo Odadjian – 22Red
Shavo Odadjian, the bassist for System of a Down, didn’t start 22Red to slap his name on a cannabis brand—he built it to honour the intersection of creativity, cannabis, and culture. Born from his deep passion for music, skate, and design, 22Red is all about premium cannabis with a purpose. Shavo’s vision for 22Red was to create a lifestyle brand that celebrates art, fashion, and self-expression, inviting those who partake to live boldly, creatively, and unapologetically.
Each strain, like the fan-favourite 22 OG and Mimosa 22, is meticulously selected by Shavo himself. Every product reflects his uncompromising dedication to quality, whether it’s the strains, vapes, or even the minimalist apparel line designed with the cannabis enthusiast in mind.
Shavo’s connection to the number 22 adds an extra layer of meaning. He’s embraced numerology and synesthesia (the blending of senses) as a guide, believing the number 22 brings powerful energies to fulfil your biggest dreams. This philosophy runs through everything 22Red stands for—a call to work passionately on your life’s path, just as Shavo has done with this brand.
From premium flower to ice-water hash-infused pre-rolls, 22Red’s products deliver top-tier experiences for connoisseurs and creatives alike. Shavo’s venture is quickly expanding, bringing his blend of high-quality cannabis and creative culture to even more states, with a potential international launch on the horizon.
12. Al Harrington — Viola Brands
Inspired by his grandmother’s battle with glaucoma, Al Harrington, former NBA powerhouse, saw firsthand how cannabis could be a tool for healing. When Viola found relief after trying cannabis for the first time for her glaucoma, it sparked a passion in Harrington to create a brand that would help others experience the same benefits. And with that, Viola Brands was born—a name that’s now synonymous with quality and innovation in the cannabis world, as well as his grandmother’s first name.
After 16 seasons in the league, Harrington’s transition to the cannabis industry has been nothing short of game-changing. Viola Brands has made waves not only for its premium products but also for its commitment to empowering communities of colour. Harrington has made it his mission to uplift Black and Brown entrepreneurs, helping them break into a space that has historically been closed off to them. Through initiatives like Viola’s incubator program, he’s making change happen.
Viola’s lineup includes a range of premium cannabis products, from flower to concentrates and edibles, with a focus on quality and consistency. But what really sets Viola apart is its purpose: to create opportunities, build generational wealth, and push the cannabis conversation forward.
13. Method Man — TICAL
Method Man’s cannabis brand, TICAL, is more than a nod to his iconic solo album of the same name. Instead, it’s a movement rooted in hip-hop, culture, and social justice. With “Taking Into Consideration All Lives” as its core, TICAL reflects Method Man’s 30+ years of cannabis advocacy, elevating the plant’s legacy in a way only a true connoisseur can.
TICAL offers premium products that are as authentic and consistent as Method Man himself, with a focus on working with Black-owned and minority-led businesses. From Michigan’s P.L.O. Style to Iron Lung, each strain delivers a one-of-a-kind experience. Method Man’s goal? Quality weed, crafted to enhance creativity, healing, and peace.
TICAL’s curated Spotify playlists set the perfect soundtrack for a legendary smoking session, inviting fans to experience the synergy of cannabis and music, just as Method Man intended.
14. Calvin Johnson & Rob Sims – Primitiv
When former NFL superstars Calvin Johnson Jr. and Rob Sims retired, they didn’t just leave the gridiron behind—they shifted their focus to healing. Johnson, a Pro Football Hall of Famer and legendary wide receiver for the Detroit Lions, and Sims, a standout offensive guard, both faced the physical toll of their careers. That’s when cannabis entered the picture. Together, they founded Primitiv, a cannabis and wellness brand focused on harnessing the plant’s potential for recovery and wellness.
Primitiv isn’t your average celebrity cannabis brand. Built on their shared experience of battling chronic pain, the brand reflects their dedication to plant-based medicine. From topicals to flower, Primitiv products are all about healing—just like cannabis was for them during their playing days. Johnson and Sims use cutting-edge science, including nano-emulsion technology, to create products that support recovery, inflammation relief, and overall wellness for athletes and everyday users alike.
With Primitiv, Johnson and Sims are changing the narrative around cannabis, promoting its benefits, and providing a natural alternative for those seeking relief from the daily grind—whether you’re on the field or off.
15. Carlos Santana — Mirayo
Carlos Santana, the legendary guitarist behind hits like “Smooth” and “Black Magic Woman,” expanded his creative journey into the cannabis world in 2019 with Mirayo, a brand rooted in spiritual exploration and self-discovery. Partnering with The Parent Company, Santana wanted to bring the same energy that defines his music to cannabis, a plant he’s long believed fosters creativity and connection.
Mirayo—meaning “my ray” in Spanish—celebrates Santana’s Latin heritage and personal philosophy. Each product is crafted to help users tap into their inner light, whether they’re looking for spiritual balance or a creative boost. The lineup includes sun-grown cannabis pre-rolls, whole flower, and solventless rosin gummies in vibrant flavours like Guava and Prickly Pear. The strains—Radiance (Sativa), Symmetry (Hybrid), and Centered (Indica)—are carefully designed to enhance creativity, promote balance, and provide deep relaxation.
For Santana, cannabis is more than just a substance—it’s a tool for unlocking mindfulness and higher consciousness. With Mirayo, he invites you to elevate your experience, embrace your unique light, and find harmony in the everyday.
16. Lil Wayne — GKUA Ultra Premium
Lil Wayne is a legendary rapper who mentions cannabis frequently in his songs, so it’s no wonder he joined in on the celebrity cannabis wave. In a press release, he said, “I used to just want to get high, now I smoke to get inspired…With GKUA, I’m sharing a feeling that I love.”
GKUA Ultra Premium is Weezy’s brand, launched in 2019. While it’s unclear what GKUA stands for, people believe that it may have personal significance to Wayne himself. GKUA is all about luxury, offering some of the highest THC levels on the market. The collection includes an exclusive line of flower, concentrates, and vapes that are all Lil Wayne-approved.
With strains like Hollygrove (named after Wayne’s childhood neighbourhood) and Uproar, this brand is as much a lifestyle as it is a product. More or less, GKUA promises a vibe that’s all about art, culture, and creativity.
Unlike a lot of other celebrity brands, Wayne is actually hands-on with everything, from product development to throwing GKUA VIP parties. And just like his music, GKUA embodies a spirit of celebration and passion. Whether you’re a seasoned smoker or just getting started, Lil Wayne invites you to join the party and experience the best high of your life.
17. Jay-Z — Monogram
When Jay-Z enters a space, he redefines it. His latest venture, Monogram, is no different. With Monogram, Jay-Z is proving once again that whether it’s music, business, or cannabis, he’s always playing at the highest level. Launched in 2020, Monogram is Jay-Z’s luxury cannabis brand, born from his partnership with California-based cannabis company Caliva.
Known for his billion-dollar business acumen across industries like music, alcohol, and tech, Jay-Z is now bringing his entrepreneurial flair to weed, aiming to create a brand that exudes luxury while staying true to the craft of cultivation. The move is to take it from the underground to the high-end culture while still honouring the plant’s roots within the underground.
Monogram’s flagship products, such as the $50 OG Handroll—a 1.5-gram joint meticulously rolled by hand—are a testament to that vision. The brand’s strains, including No. 88, No. 96, and No. 01, come in “light,” “medium,” and “heavy” varieties, offering something for every kind of smoker.
For Jay-Z, Monogram is also a platform for social justice. He’s leveraging his influence to address inequalities in the cannabis industry, particularly for Black and Brown communities who’ve been disproportionately affected by the war on drugs.
18. Ricky Williams — Highsman
Ricky Williams, the NFL star who rushed for over 10,000 yards, is now leading the charge in the cannabis world with his brand, Highsman. Known for his groundbreaking career as a Miami Dolphins running back, Williams always had a deeper calling. After several suspensions due to cannabis use, he retired in 2004 and began his journey as a cannabis advocate, realising it was more than just a way to unwind—it was a key to wellness.
Highsman is all about merging sports and cannabis, offering products designed to fuel different moments of the day. The lineup includes Pregame (sativa for energy), Halftime (hybrid for balance), and Postgame (indica for recovery), covering everything from mental clarity to deep relaxation. Williams credits cannabis for helping him recover and manage the intense stress of professional football, and he’s now sharing that with fans through Highsman.
Beyond cannabis, Highsman embraces a lifestyle of greatness with bold apparel and smoking accessories that elevate your vibe. Ricky’s message? Cannabis is more than just a plant—it’s a way to unlock your full potential and spark greatness.
19. Bella Thorne — Forbidden Flowers
Bella Thorne, the actress, singer, and former Disney star has always been known for doing things her own way—and her cannabis brand, Forbidden Flowers, is no exception. Launched in 2019, Forbidden Flowers is all about embracing self-expression, creativity, and a free-spirited vibe. Thorne’s love for the plant grew from her personal experiences, and she’s now bringing her passion to life with this unapologetically bold and feminine brand.
Grown under the California sun through a partnership with Glass House Farms, Forbidden Flowers features strains personally handpicked by Bella after months of R&D. The lineup includes Sativa, Indica, hybrid, and CBD products with names that match their vibe—think Hype Up, Chill Out, Turn On, and Zone In. Whether you’re looking to boost creativity, unwind after a long day, or just vibe out, there’s a Forbidden Flowers strain for every mood.
What sets Forbidden Flowers apart is its ethereal, glittery packaging and playful aesthetic, which Bella designed to reflect her own personality. But it’s not just about looks—this brand backs it up with high-quality, sun-grown flower that delivers a smooth, enjoyable experience every time.
With plans to expand the product line and potentially collaborate with cannabis icons like Snoop Dogg, Forbidden Flowers is a growing brand to watch. Bella’s vision is all about empowering people to be themselves—and with Forbidden Flowers, she invites you to “lighten tf up” and enjoy the ride.
20. Woody Harrelson — The Woods
Woody Harrelson, the iconic actor and lifelong cannabis advocate, has created something special with The Woods—a high-end dispensary and lounge in West Hollywood that’s redefining the cannabis experience. Known for his chill vibe in movies like Zombieland and True Detective, Woody brings that same laid-back energy to his shop, blending luxury with nature.
The Woods is an urban oasis where both medical patients and recreational users can buy premium outdoor-grown cannabis, including top-shelf flower, pre-rolls, and infused drinks. But it’s not just about grabbing your weed—it’s about where you enjoy it. The lounge features tropical gardens, koi ponds, and air-conditioned private cabanas with TVs, where you can light up and relax in comfort. You can even get your hands on snacks and drinks within the lounge.
Whether you’re looking to hang in the lush garden or unwind in a cosy cabana, The Woods is all about creating a serene space to connect with nature and chill out in style. Woody’s vision goes beyond just selling cannabis—it’s about embracing the plant’s natural beauty and offering a place to escape from the everyday. With eco-conscious vibes and a focus on outdoor-grown herb, The Woods is your go-to spot for high-end cannabis and laid-back luxury, all while staying true to Woody’s deep-rooted love for the plant.
Conclusion
The celebrity-driven cannabis movement is booming, with stars from every corner of fame cashing in on the green rush. Whether it’s hip-hop icons, Hollywood legends, or pro athletes, these celebs aren’t just slapping their names on products—they’re building brands with serious global reach. And we’re not just talking local markets here. While most of these celebrity brands are popping up in select U.S. states and Canada, they’re also making waves internationally in places like Israel and Thailand.
These brands are influencing the way we experience cannabis, with each bringing its own unique flavour to the market—some elevating wellness, others leaning into lifestyle. But they all share one thing: the ability to change the game. As legalisation continues to spread, these celebrity-backed powerhouses are shaping consumer choices and the future of cannabis itself.
So why not dive in? Whether you’re looking for premium flower, a perfectly rolled pre-roll, or even luxury CBD, there’s a brand out there with a famous face behind it that’s worth checking out.
Article Comments